Are you deciding between Swyft Filings and LegalZoom for LLC formation? We know, it can be confusing. But don’t worry! Read our helpful comparison guide below to learn which company is the best for you.
LLC service providers all seem to offer the same services, but is price the only thing you should consider? We think user experience, including friendliness of website language and customer support, are really important too.
That’s why we tried out their websites to see what it’s like to start your LLC with Swyft Filings or LegalZoom, and we called their customer support teams multiple times to help you select the best company to form your LLC.
Is it better to use a big company like LegalZoom, or a specialized LLC formation service like Swyft Filings? We compared Swyft Filings vs LegalZoom on 10 features of their business formation services.
Winner: Swyft Filings is the clear winner over LegalZoom. With their ease-of-use, better customer support, and higher quality service bundles, Swyft Filings works better for small business owners starting a Limited Liability Company (LLC).
But are they the best? Both companies are decent choices, however, there’s a better option. We recommend hiring Northwest to form your LLC (special discount link for 60% off).
(See why Northwest is #1 in our Northwest Registered Agent review)
About Swyft Filings
Swyft Filings is a business services company that focuses on efficient document filings for business owners. They’ve been in business since 2015, but have built a good reputation in a short time.
They have helped start thousands of businesses, and pride themselves on excellent customer service.
About LegalZoom
LegalZoom is an online legal technology company that offers a wide variety of legal services, including business formation services. According to their website, LegalZoom was founded in 1999 and has launched over 4 million businesses.
LegalZoom offers LLC formation packages that include various documents as well as other legal services like legal forms templates and consultations with attorneys. While LegalZoom is a large company, they don’t always get the best customer reviews.
LLC Formation Services: Swyft Filings vs. LegalZoom
The Basic LLC Package: What do you get?
We compared the features offered in the basic LLC formation package at each company. What else do you get besides the actual Articles of Organization filing with the state?
Some LLC formation service companies give you one free year of registered agent service, prepare an Operating Agreement for your new LLC, and other free documents like LLC Membership Certificates or Meeting Minutes templates.
Swyft Filings
The Basic package includes:
- a business name check
- Statement of Organizer
- a tax consultation
- ComplianceGuard alerts
- and a free business domain name.
It doesn’t include a year of Registered Agent service; you will have to pay $149 for that.
LegalZoom
The Basic service includes only the LLC formation filing.
It doesn’t include a year of Registered Agent service; you will have to pay $249 per year for that.
Winner: Swyft Filings
Why? Swyft Filings offers more useful extras in their basic package.
Pricing
Note: None of the prices below include the state LLC filing fees.
Swyft Filings
Swyft Filings offers the Basic package for $49, the Standard package for $149, and the Premium package for $299.
With the Standard package, you get an EIN, Operating Agreement, Banking Resolution and Meeting Minutes template. But you can do all four of those things yourself at home, all for free. And the Premium package just adds a website and web hosting, which you can get cheaper elsewhere.
LegalZoom
LegalZoom offers the Basic service for $0 + state fee, the Pro package for $249, and the Premium package for $299.
The Basic service is an okay value for business formation, but we really can’t justify the high prices for the Pro and Premium packages. Both offer some extras. However, the extras aren’t necessary to start your business, and you can get them cheaper with other companies – or you can do it yourself.
Winner: LegalZoom
LegalZoom wins in pricing due to its flexible service tiers and transparent pricing structure. While Swyft Filings may offer lower initial rates, LegalZoom provides more value through bundled services like legal consultations and ongoing support. Their pricing is competitive when considering the long-term benefits and added features.
LLC Service Turnaround Time
- Related article: How long does it take to get an LLC?
Swyft Filings
Swyft Filings’ turnaround times aren’t particularly fast: they process your order in 5 to 10 business days. You can pay for expedited processing and they will process your LLC formation documents in 3 to 5 business days instead.
Of course, Swyft Filings will help you get expedited processing at the state, for a fee.
LegalZoom
Despite being a big company, LegalZoom also doesn’t offer very fast business formation turnaround time. Your documents will be filed within 1-2 weeks of purchasing LegalZoom’s LLC service (that’s the same as 5-10 business days at Swyft Filings).
You can also pay extra for the state expedited processing, and get your LLC faster. But you can’t pay for LegalZoom to prepare your filing any more quickly, like you can at Swyft Filings.
Winner: LegalZoom
LegalZoom wins in turnaround time due to its efficient, streamlined process and larger team of experts handling multiple LLC formations daily. Their established infrastructure ensures faster filings, with options for expedited processing. While Swyft Filings offers quick service, LegalZoom’s resources allow for more consistent and reliable turnaround times.
Upsells: Lots of LLC Services and Extras
Swyft Filings
Swyft Filings has a long list of upsells.
Thankfully, they mostly offer these in the initial package comparison screen and don’t pester users with them during the LLC formation process. Many of Swyft Filings’ upsells are common in the industry, and can be DIYed for free, like the EIN filing, Operating Agreement and Banking Resolution.
LegalZoom
LegalZoom offers a ton of upsells, but bundles them into packages. This means you end up paying more for the LLC services you want, plus some extras you may not need. We don’t like that LegalZoom’s upsells are intrusive and sometimes need to be declined more than once to make them go away.
You’ll also be bombarded by offers for other subscriptions, like the Legal Protect Plan and Total Compliance package. Overall, LegalZoom has a lot of upsells during their business formation process and most of them aren’t worth the cost.
Winner: LegalZoom
LegalZoom wins in upsells due to its wide range of additional services, including legal advice, trademark registration, and ongoing business compliance. These extras cater to businesses at every stage, making it easier for entrepreneurs to access comprehensive support. Swyft Filings offers fewer add-ons, limiting customization and flexibility.
Look out for confusing language
Swyft Filings
Swyft Filings has some misleading language on their website. They seem reluctant to admit how many services are actually provided by other companies, not by Swyft Filings themselves. The terms for their refund guarantee are tricky, too. Other than these flaws, Swyft Filings has an informative website that takes time to explain everything about business formations thoroughly.
LegalZoom
LegalZoom’s website has a lot of fancy language to make their services sound like you can’t live without them. They hide a lot of important details about limitations of the services (in particular, the Legal Protect Plan has a lot of exclusions). And LegalZoom isn’t clear about how the pricing really works on their packages.
Winner: Swyft Filings
Why? While both companies hide some details about their services, overall Swyft Filings has a more helpful site.
Customer Support Team
Swyft Filings
Swyft Filings offers phone support, and email support (they call it an online chat, but we have never been able to contact anyone in the customer service department that way, only leave an email). When we called, Swyft Filings customer support team was friendly and knowledgeable. However, they did seem a bit rushed and focused on upselling us to premium packages. They did explain the answers to our questions, and the email responses we got were also helpful.
LegalZoom
LegalZoom offers customer support by phone or online chat. But if you’re a new customer or just trying to get information, LegalZoom requires you to give them a lot of details about your business before they will even try to answer your questions.
We were disappointed to find that they were more interested in getting us to start the LLC formation process or to purchase online legal services, rather than helping us with our questions.
Winner: LegalZoom
LegalZoom wins in customer support with its robust, 24/7 service, providing access to expert legal advisors. Their extensive support team offers personalized guidance, ensuring customers’ questions are answered quickly. While Swyft Filings offers good support, LegalZoom’s larger, more experienced team provides more consistent and comprehensive assistance.
User Experience: Modern Websites and Easy Navigation
Swyft Filings
Swyft Filings has a clean, well-made website that has modern graphics and clear organization. The site is a bit text-heavy, but it’s easy to navigate and find what you need. The order process is streamlined and simple.
Although we dislike Swyft Filings selling customer information to other companies, they do a good job of integrating the other companies’ offers (like web hosting) in a way that doesn’t interrupt your LLC formation experience.
LegalZoom
LegalZoom offers a sleek, modern website design. However, it sends you through a lot of different pages to get the information you need. Also, the LLC formation process uses confusing layouts that make avoiding the upsells tricky. Overall, the process feels more stressful with all the “high-stakes” language and confusing user experience.
Winner: LegalZoom
LegalZoom wins in user experience due to its polished, modern website design and intuitive navigation. The platform is user-friendly, with clear instructions and easy access to services. LegalZoom’s site offers seamless navigation across various legal services, while Swyft Filings, though efficient, lacks the same level of user-centric design.
Additional Features: Subscriptions and Extra Services
Swyft Filings
Swyft Filings offers services not directly related to the LLC formation filings, such as a tax consultation, free website domain, web hosting and website design, and compliance alerts. The compliance alerts are part of Swyft’s service, but everything else is outsourced to third-party companies.
LegalZoom
LegalZoom offers additional services, but most have a monthly fee (instead of a one-time purchase). For example, the Legal Forms library, the Legal Protect Plan, and the Total Compliance subscriptions. These are expensive add-ons that LegalZoom describes as life-savers, but which actually have a lot of limitations. We don’t recommend spending your money on them.
Winner: LegalZoom
Why? LegalZoom offers more useful additional features.
Mail Forwarding and Service of Process
Swyft Filings
Swyft Filings (actually LegalCorp, the Registered Agent company they use) scans and uploads legal mail sent to your LLC, which you can access via an online portal. They send an email notification to let you know something has arrived.
LegalZoom
LegalZoom also scans and uploads legal mail sent to your LLC (including service of process). They also have an online dashboard where you can access your documents.
Winner: This is a tie
Why? Both companies offer the same service type.
Swyft Filings vs LegalZoom: Who’s the winner?
LegalZoom emerges as the winner over Swyft Filings for several reasons, primarily due to its broader range of services, reputation, and customer support. While Swyft Filings offers solid LLC formation services, LegalZoom’s extensive experience and expertise set it apart.
With over 20 years in the industry, LegalZoom has built a reputation as a trusted provider of legal services for businesses. Its platform offers not just LLC formation but a variety of additional legal services, such as intellectual property protection, business compliance, tax services, and more.
LegalZoom’s customer support is another standout. They provide access to legal consultations and live customer service, ensuring that users receive expert advice when needed. This personalized support, combined with a comprehensive library of resources, offers a higher level of value compared to Swyft Filings, which primarily focuses on basic LLC formation and filing.
Pricing, while slightly higher, is justified by the extra services, such as ongoing business legal advice and support, that LegalZoom offers. Additionally, LegalZoom’s user-friendly website and smooth navigation make the process of setting up a business easier.
Overall, LegalZoom’s combination of service variety, expert support, and user-friendly experience positions it as the winner over Swyft Filings for entrepreneurs seeking comprehensive, long-term support.
